Digital Marketing Blog
Ugly Ads Done Dirt Cheap
We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic.
Firstly, what do we mean by ugly ads?
They’re ads that are designed to get ‘cut-through’ by their raw, homemade appearance. They make viewers pause and take notice as they don’t look like the normal polished advertising they’re used to seeing. For example, they’re usually created by taking a photo on an iPhone or shooting a quick 15-second ad in bad lighting.
...New Year, New You?
This year I took a gentle and sensible approach to New Year resolutions and focused on a commitment to grow my knowledge of all things digital. I reckon it’s better to be realistic don’t you think?
I Hereby Resolve… (more…)
...Connect Meaningfully With Your Supporters Through Discord
What is Discord? A quick search on your favourite search engine will tell you it's a free chat service for gamers, using both instant messaging and VoIP (Voice over Internet Protocol).
The reality is a defining platform for connection between groups, cohorts, and importantly: creators and consumers.
So what can it mean for charities and how to reach your supporters? Read on to find out. (more…)
...5 Fundraising Lessons From Donald Trump
I know Trump doesn’t deserve any more coverage, and I know he’s totally full of it. But it’s also unavoidable and so in this crazy world of 2023, let’s use this as a chance to inspect the GOOD and the BAD of US political fundraising. We might as well poke some fun at the guy while also putting our fundraising caps on.
Here are 5 excerpts from Trump’s August 3rd email and how they DO and DO NOT adhere to best practice fundraising.
1. Use stats, but make them relatable
...Taxing Lessons: What We Learnt From Our Tax & Winter Appeals
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and
Christmas.
While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch their multi-channel campaigns simultaneously during these periods.
Additionally, the concept of Matched Giving enters the picture just before the 30th of June deadline, leading to another surge in donations.
We emphasise a sense of urgency in our communication, urging our donors to seize the opportunity presented by the generous contribution(s) from our donors. Time is of the essence.
As fundraisers, we understand...
AR, Voice Search + Blockchain :: Digital Innovation in Fundraising
Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you:
- Develop new products for your clients, beneficiaries or donors
- Acquire nurses or foster parents or NDIS clients ...
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