by Shanelle Newton Clapham | 31 May, 2011 | Social media marketing
Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for the faint hearted....
by Shanelle Newton Clapham | 30 May, 2011 | Content marketing, Social media marketing
Let me be clear up front, I am not a business blogger. I’ve been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of “mobilising millions”, but...
by Shanelle Newton Clapham | 27 May, 2011 | Content marketing, Digital marketing strategy, Search Marketing
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
by Shanelle Newton Clapham | 25 May, 2011 | Behavioural Analysis, Content marketing, Search Marketing
I’m conducting my first SEO workshop for the Nature Conservation Trust today. I’m excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and...
by Shanelle Newton Clapham | 24 May, 2011 | Social media marketing
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I’m not sure. Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users – but this doesn’t always...
by Shanelle Newton Clapham | 19 May, 2011 | Content marketing, Online Advertising
Made a new contact on twitter today (@OPENtwit) who opened my eyes to a new rich media display online advertising banner format. It is called an IMU format – an Intelligent Media Unit. Joshua Rex is the founder of an agency in London, This Is Open, who are...
by Shanelle Newton Clapham | 16 May, 2011 | Web Inspiration
Back in January I was raving about why I love the internet and what a Google fan I am. And really, what’s not to love? In 2010 Google launched their html5 browser test The Wilderness Downtown to promote how efficient and fast Google Chrome was. The Wilderness...
by Shanelle Newton Clapham | 12 May, 2011 | Behavioural Analysis, Digital marketing strategy, Research & Trends
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
by Shanelle Newton Clapham | 10 May, 2011 | Content marketing
So I was reading through my RSS feeds this morning and there is quite a bit of chat about Video. Google’s blog Welcome to the future of video got me thinking about the video series I remember being obsessed with for a short while in 2007/8. I’ve spent the...
by Shanelle Newton Clapham | 5 May, 2011 | Social media marketing
Yesterday I had lunch with my old boss. It was a lovely catch up session where I got to pick the brains of my mentor about my career and life in general. And then he asked me a question that sparked quite a long diatribe from me. He asked me “What’s your...
by Shanelle Newton Clapham | 3 May, 2011 | Social media marketing
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in. It is similar for my facebook...