by Shanelle Newton Clapham | 29 Jul, 2011 | Digital marketing strategy
Until a couple of weeks ago I didn’t know that BNI existed. “BNI is a business referral organisation whose primary purpose is to assist its members to find and exchange qualified business referrals for each other and develop word-of-mouth marketing...
by Shanelle Newton Clapham | 18 Jul, 2011 | Email marketing
A successful email marketing campaign requires a considered content strategy to ensure that your email content is relevant and interesting to your audience. Your content strategy should be absolutely paramount to the success of your email communications however in...
by Shanelle Newton Clapham | 13 Jul, 2011 | Mobile Marketing, Online Advertising
For those of you who are not initiated into the world of online display advertising this may seem like another language so I’ll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display...
by Shanelle Newton Clapham | 11 Jul, 2011 | Email marketing
There are dozens of factors to consider when planning your email communications strategy – there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today...
by Shanelle Newton Clapham | 6 Jul, 2011 | Mobile Marketing
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below. “Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own...
by Shanelle Newton Clapham | 5 Jul, 2011 | Email marketing
If you’ve read the biography page ‘About Shanelle’ on this blog, then you would have seen that I count email marketing as one of my specialties, yet I haven’t written much on the subject. I’m not sure why, I guess I’ve been focusing...
by Shanelle Newton Clapham | 4 Jul, 2011 | Web Inspiration
I had a sausage sizzle and movie night at a friends on Saturday and they were showing off their new Dell laptop and Samsung Plasma TV with 3D. Being a Mac person myself I was quite smug when they turned on their new, empty of any data laptop, and it still took at...