by Shanelle Newton Clapham | 30 Aug, 2011 | Mobile Marketing, Social media marketing, Web Inspiration
Short one today, just wanted to share some of the brilliant information I have found online regarding social media tools and ways to build your community online. The Business2Community blog is keeping us informed with ways to measure your influence online. Don’t...
by Shanelle Newton Clapham | 26 Aug, 2011 | Online Advertising
I’ve said it before, the display online advertising industry is still growing – search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover...
by Shanelle Newton Clapham | 22 Aug, 2011 | Online Advertising
Regular readers of my blog will notice that I reference ComScore a lot – I love the data they provide and I believe them to be one of the brightest and most insightful online resources available. ComScore have just acquired a company called AdXpose and while...
by Shanelle Newton Clapham | 19 Aug, 2011 | Research & Trends
My husband and I just bought our first house. Literally, on Wednesday 17th August, we took the plunge and now I feel like I am officially a grown up (because I now have huge debt that I’d managed to make it through 33 years without accumulating). Anyway, what...
by Shanelle Newton Clapham | 8 Aug, 2011 | Digital marketing strategy, Social media marketing
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its...
by Shanelle Newton Clapham | 5 Aug, 2011 | Search Marketing
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
by Shanelle Newton Clapham | 2 Aug, 2011 | Mobile Marketing
So of course I am adding to this clutter of information with my post this morning but I hope to distill down some of the information into easy-to-consume pieces of information and provide you with a list of recommended reading. What a helpful teacher I am :)As I was...