by Shanelle Newton Clapham | 26 Feb, 2012 | Web Inspiration
Please indulge me with this post. I’m inspired by the books I’m reading at the moment and on Pg 108 I realised that what I was reading was a part of the history behind eye tracking for testing websites. The awesome book that I’m reading at the...
by Shanelle Newton Clapham | 21 Feb, 2012 | Content marketing, Necessary boring bits
I have good news for WordPress users (people who have a blog or website powered by the open source [free] website content management system [CMS] called WordPress)! You can get rid of spam from your website comments. Akismet is the answer. I was getting at least...
by Shanelle Newton Clapham | 20 Feb, 2012 | Mobile Marketing
Mobile has been reputed as “the next big thing in digital” for several years now. Social Media marketing swooped in and stole Mobile Marketing’s thunder but I think the storm is still to come. Sorry, I’m not good with metaphors –...
by Shanelle Newton Clapham | 17 Feb, 2012 | Content marketing
I’ve blogged many times about how content is king in the digital world and video content is especially sought after these days. With free software available on your computer video content is easy to create, edit and publish. At a conference I was at yesterday,...
by Shanelle Newton Clapham | 10 Feb, 2012 | Web Inspiration
Last night I was driving home after an incredible meat filled dinner with good friends at Porteno in Sydney and listening to FBi Radio (which specialises in local Sydney music) and Stu Buchanan was interviewing Abortifacient, a music who makes “chip...
by Shanelle Newton Clapham | 8 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
