by Shanelle Newton Clapham | 29 Mar, 2012 | Content marketing
I’m going to talk to you about storytelling because as a marketer, I see that consumers’ expectations are changing, they’re becoming more demanding. The days of advertising that yells a message through the television and expects the audience to act...
by Shanelle Newton Clapham | 27 Mar, 2012 | Digital marketing strategy, Mobile Marketing
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can’t keep up....
by Shanelle Newton Clapham | 22 Mar, 2012 | Web Inspiration
This discovery is about 6 months old but it doesn’t mean it doesn’t fit the profile of Cool Stuff Online. The Dalai Lama, Tibet’s spiritual leader in exile, was planning on attending Archbishop Desmond Tutu’s Inaugural Peace Lecture in Cape...
by Shanelle Newton Clapham | 21 Mar, 2012 | Social media marketing
Beware, it’s a LONG post, but it has practical advice for social media success. The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to...
by Shanelle Newton Clapham | 19 Mar, 2012 | Social media marketing
Are you ready to get seven very helpful Facebook social media advertising tips? If so, hit the Print Button now or if you’re old school and just starting to use social media for your business marketing because someone told you that you must, then take out some...
by Shanelle Newton Clapham | 9 Mar, 2012 | Social media marketing
The other night I was watching TV and a candidate for Senate was being ridiculed by the press for a photo taken of him 10 years ago, while he was at university, doing something silly when he was on holidays with his friends. It wasn’t even that offensive or...
by Shanelle Newton Clapham | 5 Mar, 2012 | Content marketing, Search Marketing
I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...
by Shanelle Newton Clapham | 4 Mar, 2012 | Web Inspiration
This article is about advertising that has been targeted at you (an individual), specifically, because of your online behaviour. But first, I’m going to tell you about me. My whole life is online. I am a digital marketer by profession but I also love...