by Shanelle Newton Clapham | 19 Dec, 2012 | Email marketing
Now I’m sure there is a method in the madness – but I am getting very sick of seeing daily emails from online retailers, pushing their products in the lead up to Christmas. There is usually a business reason for everything that is done, so I can...
by Shanelle Newton Clapham | 6 Dec, 2012 | Behavioural Analysis, Social media marketing
Has anybody else noticed lately that your Facebook Page posts WITHOUT a link in them (a link to your website, a link to a video or anything similar) gets more views than posts that point your fans to your content held off-Facebook? I’m wondering if...
by Shanelle Newton Clapham | 5 Dec, 2012 | Digital marketing strategy, Social media marketing
I’ve just created a social media strategy for one of my clients, which I’m presenting to their board today, so I thought I’d share the process that I went through to determine what recommendations would be made, in terms of how they should proceed...