by Shanelle Newton Clapham | 29 Jan, 2013 | Content marketing, Opinion
My husband Bruce and I have just enjoyed a wonderful little road trip holiday is gorgeous and delicious Tasmania. This is our 2nd campervan trip to Tassie, our first was in 2009 when we had a little longer (7 nights), but they have both been thoroughly enjoyable. But...
by Shanelle Newton Clapham | 22 Jan, 2013 | Digital marketing strategy
Information Architecture (IA) is a somewhat scary sounding word that doesn’t immediately make sense to most digital marketers, let alone their traditional marketing colleagues – but they understand the term website navigation as they are familiar with...
by Shanelle Newton Clapham | 10 Jan, 2013 | Web Inspiration
I love ComScore, the data they provide me as a digital marketing strategist and how they share their information in such a non-fuss, straight-forward way. I’m a big fan and I’ve blogged often using their data for evidence and today is no exception. ...
by Shanelle Newton Clapham | 7 Jan, 2013 | Research & Trends
As you may or may not know, the University of NSW’s Faculty of Engineering is one of my clients, and on Friday we were speaking about the up-coming 2013 university enrollments and how the website traffic has been affected (as they had until midnight on Friday to...