by Shanelle Newton Clapham | 22 Mar, 2013 | Research & Trends, Social media marketing
I don’t think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It’s called Social TV and I blogged about this back in July 2011. Apparently twitter...
by Shanelle Newton Clapham | 19 Mar, 2013 | Digital marketing strategy
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say – and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
by Shanelle Newton Clapham | 15 Mar, 2013 | Mobile Marketing, Research & Trends
It’s no secret that the design and layout of websites has had to evolve with the rise of tablet and smartphone digital devices that are now connected to the internet. We’re already seeing incredible statistics of smartphone and tablet penetration in...
by Shanelle Newton Clapham | 8 Mar, 2013 | Research & Trends
What is Omni-Channel retailing? Is it the same as Omni-Channel marketing, but specific to the retail market? Is Omni-Channel marketing any different from Multi-Channel marketing (which is abbreviated from Multiple Channel marketing). And is Multi-Channel marketing any...