by Shanelle Newton Clapham | 20 May, 2013 | Digital fundraising online giving, Digital marketing strategy, eCommerce, Necessary boring bits
As I’ve said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
by Shanelle Newton Clapham | 15 May, 2013 | Behavioural Analysis
The first thing I do when I start working with a new client is get my hands on every piece of digital data they have. I want to see all of their website analytics. I want to see their email reports. I want to see their mobile app downloads and usage. I want to know...
by Shanelle Newton Clapham | 13 May, 2013 | Content marketing
Living in 2013, your personal life must have been blessed by technology. I imagine that you’re very attached to your electricity, and thus your heating, cooling, television, radio, computer and mobile phone. I’m sure that you feel the internet has enriched...
by Shanelle Newton Clapham | 10 May, 2013 | Digital fundraising online giving
I believe that there is no excuse for a bad online experience. Yet too many large national and multi-national organisations have appalling websites, no mobile site and lack-luster digital profiles. Charities and not for profits love to cry poor and say that they...
by Shanelle Newton Clapham | 9 May, 2013 | Digital fundraising online giving
The difference between digital fundraising & digital marketing While digital fundraising and digital marketing are incredibly similar in their execution and format, I believe that the messaging and strategies differ greatly, as does the audience motivation...
by Shanelle Newton Clapham | 8 May, 2013 | Digital fundraising online giving, Mobile Marketing
If you’re a Marketer reading this, I imagine that you would be pretty satisfied with an annual year on year growth of 26% to your total revenue. PayPal Australia reports that donations made online has grown 26% in the last 12 months, pretty good industry growth...
by Shanelle Newton Clapham | 3 May, 2013 | Research & Trends, Social media marketing
For some strange reason, people in western culture lie about certain, predictable things. I’m sure in other cultures there are things they lie about as well but I can’t speak to that without some more in depth research, it would all be hearsay. ...