by Shanelle Newton Clapham | 26 Aug, 2013 | Opinion
I’m not releasing breaking news when I say that not for profits have been slow to take up digital as part of their fundraising strategy. However, I think what might surprise my non profit readers is how I can quantify what this digital resistance has cost them....
by Shanelle Newton Clapham | 21 Aug, 2013 | Opinion
Parachute Digital is growing and we’re creating our identify as we go. To do this we need to develop products and marketing collateral and build an infrastructure around us to support this growth. Basically, we need to do all of the things that we counsel our...
by Shanelle Newton Clapham | 13 Aug, 2013 | Digital fundraising online giving, Research & Trends
I love Asian foods of all kinds. Japanese is probably my favourite, but I’m partial to Vietnamese and what Aussie doesn’t love Thai food. I don’t mind authentic Chinese food but I’m not a big fan of the Australian-Chinese versions. Near my work...
by admin | 1 Aug, 2013 | Behavioural Analysis
Rod Jacka and Panalysis has been a friend of Parachute Digital before it existed. Rod is one of Shanelle’s mentors and there is no one in Australia who knows more about online data analysis than Rod Jacka. Just how big is big data? It seems that it is the...
