by Shanelle Newton Clapham | 25 Aug, 2016 | Digital marketing strategy
The Can’s and Cannot’s of digital marketing and fundraising It was pointed out to me this week that I “know a lot of digital stuff” – and the stuff that I know, and sometimes assume is common knowledge, other people don’t know. So I...
by Bruce Clapham | 11 Aug, 2016 | Opinion, Research & Trends, User experience
Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...