by Shanelle Newton Clapham | 29 Sep, 2016 | Digital fundraising online giving
Digital lead generation for telephone fundraising Over the 3 years that Parachute Digital has been working with charities to find and nurture prospective donors, using online channels, we have seen a lot of change. The demand for our services has sky-rocketed. As has...
by Marnie Fleming | 21 Sep, 2016 | Opinion, Research & Trends
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
by Paola Guevara Pena | 21 Sep, 2016 | Digital fundraising online giving, Opinion, Research & Trends, User experience
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
by Bruce Clapham | 20 Sep, 2016 | Digital fundraising online giving, Opinion, Research & Trends
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...
by Shanelle Newton Clapham | 20 Sep, 2016 | Digital fundraising online giving, Digital marketing strategy, Opinion, Research & Trends
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...
by Bruce Clapham | 1 Sep, 2016 | Mobile Marketing
I’ve now seen two charities use outdoor advertising and NFC technology to encourage a PayPass $1.99 donation from people who engage with the ad. Last year the Melanoma Institute had a very clever outdoor digital installation that responded to a tap donation. And this...
