Digital Marketing Blog
Free tools for SEO keyword research
If your business is wanting to embark on a Search Engine Optimisation (SEO) digital marketing strategy and needs to keep consulting costs down, you could start some of the keyword research yourselves using Google's helpful and free search tools. Google and other search businesses offers digital marketers, small and large businesses and SEO specialists a variety of free online/ search tools to conduct their SEO keyword research. These SEO tools help those who use them to understand what type of search...
Content Marketing made easy – Make your own infographics with Pikto
I came across this cool content marketing/ social media product that helps businesses create their own infographics - PiktoChart. I was planning on trying to make one myself, using my own website data to illustrate the point, but after looking at the How To Video (below) and actually considering how long it might take me to choose the interesting data from my analytics, I decided I couldn't do it in the time frame I have available to me this morning. However,...
The ROI of Infographics online
This infographic illustrates the true value or Return on Investment (ROI) of infographics online and how they support social media's strength, which is the power or reach of the friends of your fans. Infographics make it easier for marketing data and information to be broken down to its simplest form and illustrated visually to explain the benefits.
I found it interesting that social media posts without infographics got more likes or tweets,...
When the digital and real world’s collide in a spectacular way
This article is a regurgitation of a christmas campaign post from James Duthie of Online Marketing Banter - from 2011, but I thought it still has some great ideas for what retail businesses can do to bring their digital content in line with their offline Christmas ad campaigns.
eBay's virtual shop front "Give a Toy" is probably my favourite. (more…)
...Apple versus Samsung – the competition is getting interesting
For me, the competition within the smartphone market place has more to do with brand loyalty and personal brand association than it does with the actual features and functionality of the mobile device. Of course some products are superior to others in terms of functionality and other products have very intuitive user experiences, making them more user friendly. But by and large, all of the mobile smartphones are pretty good. It comes down to personal preference and where your loyalties lie.
In this American TV ad for the Samsung Galaxy, Samsung poke fun...
Social media moderation requires a clear response assessment structure
I've talked a lot about the importance of content marketing and content planning for social media - but what I've never spoken about in much detail is social media moderation. Many businesses have a social media policy which is a fairly lengthy and non-user friendly document that dictates what you cannot do but isn't very helpful in giving guidance on what you can do. Social media moderation guidelines, sometimes called online response assessment structures, are important for a social media community manager to be empowered to take the...
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