As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
It starts with Email marketing... I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion. Search will beat email for a Pull strategy (when people have a need and are actively...
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
I love trying new things. When I started parachute digital it was with this mantra in mind - I don't want to do the status quo, I want to break new ground and try new things. And I have. But like all things that are new and then successful, they are replicated and...
Making email work well for mobile We've been designing some mobile responsive email templates for some of our clients and in testing we came across our first instance in different email tools responding differently on mobile in their respective email apps. Mobile...
So you made a blunder? Don’t fret! We are all familiar with that sinking feeling when we’ve made a mistake in an email. If you’re a business, this feeling can be even worse as you start panicking about the damage to your brand reputation. So now you need to do some...
I've been running some forecasts and conversion projections for an eCommerce email marketing strategy. It made me look for industry average email open and click through rates and website conversion rates. Mailchimp offers industry average open and click through rates...
Yesterday should have been a great day for me and my business, but alas it wasn't to be. The weeks of preparation in the lead up At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital's email onboarding strategy....
Now I'm sure there is a method in the madness - but I am getting very sick of seeing daily emails from online retailers, pushing their products in the lead up to Christmas. There is usually a business reason for everything that is done, so I can only assume...
I've long banged on about how email marketing is not dead, it is still growing and it is still going to be a winner in terms of acquisition & conversion and especially the long term retention of existing customers. The below Infographic is important because it...
Building loyalty and retention throughout your customer database is one of the primary uses for email marketing for businesses. Your customer database is often a businesses most valuable asset, but these people are even more valuable if their details are up to date...
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
I know this is considered to be a dry and boring subject, so I'll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory - legally, ethically and responsibly. I come across this problem a lot in my professional career as...
As always, I've read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing - A/B split testing for subject lines For those of you who have been engaging with...