I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a rapidly changing and evolving industry. Ignoring trends and...
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
Top UX tips to improve your website user experience When building a new website, we all put A LOT of thought into it. The design especially. The content for your website takes AGES. We labour over the homepage and what should go there. But so many websites miss the...
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...
Building Emotion With Dark Images I learnt something new about building emotion with images recently. I love learning new stuff about user experience. I am an advocate of real photos for webpages over stock images or photoshoots. I want to be true to the story, so...
If you have an online business, there are huge opportunities to go global. It may be a little easier to expand internationally with an online business, but its not easy. When designing a website that champion's the user's needs, there are many considerations (and...
I'm inspired. I woke up at 6.30am on a Saturday morning and I couldn't get back to sleep so I got up and I started researching an idea. I'd been talking about website user experience with a colleague of mine, Carla, who is from Peru and is planning a website for Latin...
When working with clients to achieve their goals of improving or redeveloping their website, we often have to start with some education around user experience (UX) and the user's needs. It is very difficult for many organisations to separate themselves from their...
If you like to comment on news articles or rate retail products on eCommerce websites or give product reviews, you might have come across Facebook Connect or its twitter or G+ counterparts. Facebook Connect is a tool that Facebook says on its developer site can allow...
For about 8 years now I have been part of several teams that have built websites (different jobs, different projects) and one thing that I've noticed hasn't changed in the digital world is the need to allow your users to get to their desired destination in less than 3...
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you're targeting the right people with the right message to get them to do what you want them to do - namely, act (buy, subscribe,...