7 Simple Mistakes Non Profits Make when considering digital
Mistake 2: Forgetting to look at your brand and communications from the donor’s point of view
Mistake 3: Treating your online supporters as somehow different to your offline supporters
Mistake 4: Believing that you don’t have the resources (yet) to make it happen
Mistake 5: Thinking a new website design will fix things
Mistake 6: Neglecting to measure digital success in terms of ROI.
Mistake 7: Believing that digital fundraising is scary, technical and complex.
We don’t need a crystal ball to tell you what will happen if you continue to make these mistakes.
If you don’t go digital, if you don’t change the way you’re marketing and communicating to your supporters, you will get left behind.
The only way is up
You can probably already see attrition of your database and reduced revenue from some of your traditional fundraising strongholds.
If you leave it too late, you will be unable to connect with the next generation of donors and consumers. Then you will have two choices:
1. Fail to raise the funds to continue your mission and work or
2. Decide to play catch-up.
We only work with people who want to win by a good margin. Is that you?