by Marcos | 1 Oct, 2019 | Research & Trends
If you’ve read our latest work –Researching Charity Donation Pages 2.0, then you’ll know there are many things you can do to improve the experience your supporters have when donating through your charity website. Improving the conversion rate of your donation website...
by Bruce Clapham | 7 Jul, 2016 | User experience
Building Emotion With Dark Images I learnt something new about building emotion with images recently. I love learning new stuff about user experience. I am an advocate of real photos for webpages over stock images or photoshoots. I want to be true to the story, so...
by Shanelle Newton Clapham | 7 Feb, 2014 | Digital fundraising online giving
Regardless of your organisation’s cause, objectives or audience, there are four fundamental elements you need to commit to for a successful digital fundraising strategy; User Experience (UX), Content, Data & web analytics and Integration. Today I’m going to talk...
by Shanelle Newton Clapham | 16 Jan, 2014 | Behavioural Analysis
How is it that I’ve been a digital marketer for over ten years, that I’ve been trumpeting user behaviour and user experience above all else for at least the last three years and I’ve only just come to hear of Brian Solis. This guy is like a god to me...
by Shanelle Newton Clapham | 11 Jul, 2013 | User experience
If you have an online business, there are huge opportunities to go global. It may be a little easier to expand internationally with an online business, but its not easy. When designing a website that champion’s the user’s needs, there are many...
by Shanelle Newton Clapham | 20 May, 2013 | Digital fundraising online giving, Digital marketing strategy, eCommerce, Necessary boring bits
As I’ve said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
by Shanelle Newton Clapham | 19 Apr, 2013 | Content marketing
Zan Rowe from Triple J mornings is one of my favourite interviewers. I think she’s incredibly adept at asking tough questions, in a very gentle way. She is considered and knowledgeable about the people she interviews and her “take 5” interviews on...
by Shanelle Newton Clapham | 12 Apr, 2013 | Content marketing
I’ve spent most of the last 3 months of my career building my digital marketing consulting business in Sydney, and I’m loving it! So as to cement myself as a sought after Digital Marketing Consultant and strategist in Sydney, I’ve been: creating...
by Shanelle Newton Clapham | 8 Mar, 2013 | Research & Trends
What is Omni-Channel retailing? Is it the same as Omni-Channel marketing, but specific to the retail market? Is Omni-Channel marketing any different from Multi-Channel marketing (which is abbreviated from Multiple Channel marketing). And is Multi-Channel marketing any...
by Shanelle Newton Clapham | 19 Dec, 2012 | Email marketing
Now I’m sure there is a method in the madness – but I am getting very sick of seeing daily emails from online retailers, pushing their products in the lead up to Christmas. There is usually a business reason for everything that is done, so I can...