by Shanelle Newton Clapham | 28 Feb, 2011 | Content marketing, Search Marketing
Reading an interview with Iain McDonald of Amnesia Razorfish – never heard of him but had heard of Amnesia as I know some of my old colleagues at News Digital Media were using them. Anyway, Iain seems like a very switched on guy and during the interview he was...
by Shanelle Newton Clapham | 27 Feb, 2011 | Branding online, Online Advertising
Potentially brand damaging ad placements, when buying run of network or AU eyeballs targeting, is a frustrating side effect of low cost online advertising. As a digital media buyer I have run into this problem many times with publishers and networks. It is usually...
by Shanelle Newton Clapham | 24 Feb, 2011 | Email marketing
I rate ComScore’s content. I have only been a subscriber for a few months and they send more interesting and relevant digital information than most other publishers put together – with the exception of the giants like Google. I am always interested in the...
by Shanelle Newton Clapham | 21 Feb, 2011 | Search Marketing, Social media marketing
So, my opinion is that Google’s new social search is pretty cool. But…. if I play devil’s advocate, it is a little big brother-ish? So this is the situation. You actively connect to your friends, colleagues and online network through your Google...
by Shanelle Newton Clapham | 17 Feb, 2011 | Mobile Marketing
Seems that Apple have given publishers notice (from 1 July 2011) that they will now be forcing subscriptions to run through the Apple Store/ iTunes. Apple will charge any entity who runs a subscription for iPhones (iOS) 30% for the privilege of being listed on their...
by Shanelle Newton Clapham | 15 Feb, 2011 | Web Inspiration
Each morning, before I start my day job, I sit down at my computer and I skim the headlines of my emails, newsletters, RSS feeds and twitter to see if there is anything new and interesting in the digital world. I am never disappointed. Today I thought I would share...
by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing
I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...
by Shanelle Newton Clapham | 7 Feb, 2011 | Social media marketing
There is a lot of chat around the web and the digital industry about social media and its effectiveness for organisations and corporates. I’ve been learning a lot about social in the last year and while I definitely agree that it does serve a purpose for all...
by Shanelle Newton Clapham | 3 Feb, 2011 | Search Marketing
I’m not an expert in plaguerism and intellectual property legislation, but Bing using Google’s search results for its users, seems to sit very much in a grey area. We all have access to Google search, we can add it to our websites and blogs free of charge...
by Shanelle Newton Clapham | 2 Feb, 2011 | Social media marketing
The internet is incredible – we all know that. We take it for granted from time to time and we curse it when its slow but most of its draw backs are your own personal (or work) hardware or other people spamming it up. The internet itself is a beautiful,...
by Shanelle Newton Clapham | 1 Feb, 2011 | Mobile Marketing
I wonder, will mobile marketing change the world as we know it? They say that within the next 2 years (by 2012) there could be more mobile commerce transactions (m-commerce) than e-commerce transactions (regular computer based internet). I’m skeptical. Sure, I...