by Shanelle Newton Clapham | 21 Jun, 2011 | Necessary boring bits
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our...
by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits
I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...
by Shanelle Newton Clapham | 15 Jun, 2011 | Behavioural Analysis
Most people screw up their nose when they hear the word data. I admit it, I used to be one of those people. I liked to think of myself as a words person, or that I am more creative and not good with numbers. When in fact, you don’t necessarily have to be good at...
by Shanelle Newton Clapham | 14 Jun, 2011 | Behavioural Analysis, Social media marketing
Hiya folks, thought it was about time I shared some more of the excellent wisdom that guides me through this labyrinth that is our digital landscape. 1. Business2Community have been talking about the power of sharing – did you know that on average, each link on...
by Shanelle Newton Clapham | 9 Jun, 2011 | Behavioural Analysis, Online Advertising
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
by Shanelle Newton Clapham | 7 Jun, 2011 | Research & Trends, Search Marketing
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It’s all...
by Shanelle Newton Clapham | 2 Jun, 2011 | Search Marketing
Search engine land has been doing the research for us and found, deep in Google’s FAQs, a mention of how the new Google +1 social media short code button (the html code that allows you to add the button to your webpages) may help get your website crawled more...