by Shanelle Newton Clapham | 23 Dec, 2011 | Mobile Marketing
Totally cute and a fun way to say “I’m an Android”. I don’t know if this is inspired by the “I’m a Mac” campaign but I see obvious synergies. I saw my friend Kurt’s “Android” avatar on Facebook and when I...
by Shanelle Newton Clapham | 23 Dec, 2011 | Digital marketing strategy, Social media marketing
Yes, you read right, I definitely make mistakes – in my professional and personal life. But this blog post is about my professional life and I’m still learning about social media, every day. I’m going to tell you about 3 examples of social media...
by Shanelle Newton Clapham | 21 Dec, 2011 | Necessary boring bits, Social media marketing
I was at a work Christmas party last night and the conversation turned to parenting and my big boss (my boss’, boss’, boss) was saying what a painful experience [he used another descriptive term] he was having with his 13 year old daughter. She was...
by Shanelle Newton Clapham | 20 Dec, 2011 | Email marketing
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
by Shanelle Newton Clapham | 16 Dec, 2011 | Behavioural Analysis
What are you doing to manage your customer database online? Do you have an email newsletter? How do you manage the database? What information are you capturing about your customers? Let me guess, just the email address. Or maybe the name and email address. If Yes, in...
by Shanelle Newton Clapham | 15 Dec, 2011 | Behavioural Analysis, Research & Trends
Have you seen the eye tracking heat maps that show how a user views a website? This technology has been around for about 10 years but big online publishers only started using it for usability testing and online consumer behaviour research maybe 5-6 years ago (well,...
by Shanelle Newton Clapham | 13 Dec, 2011 | Web Inspiration
My blog post this morning is more of a rhetorical question and some meandering thoughts. Recently I’ve seen some senior marketers speaking about the importance of emotion in advertising. I also remember my old boss and mentor telling me that if we want to have a...
by Shanelle Newton Clapham | 9 Dec, 2011 | Online Advertising
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
by Shanelle Newton Clapham | 1 Dec, 2011 | Digital marketing strategy, Social media marketing
I’ve recommended to many of my clients and colleagues that they should start using Social Media as a customer service tool. Social Media is immediate and gives customers, clients – both happy and disgruntled – a public platform to air their...
by Shanelle Newton Clapham | 1 Dec, 2011 | Behavioural Analysis, Social media marketing
I was reading a Jeff Bullas blog about the type of content posted in social media profiles and what engages audiences most and he raised a good point about reach (views) versus engagement (clicks, comments, shares). But let me go back a step. Most of you would have...