by Shanelle Newton Clapham | 31 May, 2012 | Behavioural Analysis, Research & Trends
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination....
by Shanelle Newton Clapham | 29 May, 2012 | Research & Trends
I write a lot about how email marketing is good for customer retention and how customer first web design (based on user experience principles) will reward online businesses with increased conversion rates and repeat visitation but all of this is a mute point if your...
by Shanelle Newton Clapham | 23 May, 2012 | Behavioural Analysis, Mobile Marketing
I’m excited about mobile because as a consumer I’m starting to see more and more cool stuff show up in my smartphone apps and see more relevant and targeted local searches when I’m searching on Google via my mobile phone and I can see all of this...
by Shanelle Newton Clapham | 18 May, 2012 | Search Marketing
One of my clients is experiencing a lull in the number of enquiries and sales their business is receiving and naturally, they want to turn this around. Because the majority of their business is driven through search engine marketing (SEM), better known as paid search...
by Shanelle Newton Clapham | 15 May, 2012 | User experience
For about 8 years now I have been part of several teams that have built websites (different jobs, different projects) and one thing that I’ve noticed hasn’t changed in the digital world is the need to allow your users to get to their desired destination in...
by Shanelle Newton Clapham | 11 May, 2012 | Email marketing
Building loyalty and retention throughout your customer database is one of the primary uses for email marketing for businesses. Your customer database is often a businesses most valuable asset, but these people are even more valuable if their details are up to date...
by Shanelle Newton Clapham | 8 May, 2012 | Search Marketing
Bruce Clay is one of the leading, global authorities on search engine optimisation (SEO). Today Bruce Clay said that “SEO never ends … and it will get harder and more interesting”. When clients contact me wanting to know how SEO can help drive...
by Shanelle Newton Clapham | 7 May, 2012 | Search Marketing
It seems that Google is now selling paid pins or sponsored links in Google Maps on mobile. I was on my way to Bruce Clay’s SEO training in Sydney city and I had to get off the bus a few blocks from where I needed to be, so I looked up the Marriot Hotel,...
by Shanelle Newton Clapham | 4 May, 2012 | Content marketing, Web Inspiration
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...