by Shanelle Newton Clapham | 28 Sep, 2012 | Content marketing
I came across this cool content marketing/ social media product that helps businesses create their own infographics – PiktoChart. I was planning on trying to make one myself, using my own website data to illustrate the point, but after looking at the How To...
by Shanelle Newton Clapham | 26 Sep, 2012 | Content marketing, Research & Trends
This infographic illustrates the true value or Return on Investment (ROI) of infographics online and how they support social media’s strength, which is the power or reach of the friends of your fans. Infographics make it easier for marketing data and information...
by Shanelle Newton Clapham | 25 Sep, 2012 | Web Inspiration
This article is a regurgitation of a christmas campaign post from James Duthie of Online Marketing Banter – from 2011, but I thought it still has some great ideas for what retail businesses can do to bring their digital content in line with their offline...
by Shanelle Newton Clapham | 21 Sep, 2012 | Mobile Marketing
For me, the competition within the smartphone market place has more to do with brand loyalty and personal brand association than it does with the actual features and functionality of the mobile device. Of course some products are superior to others in terms of...
by Shanelle Newton Clapham | 18 Sep, 2012 | Social media marketing
I’ve talked a lot about the importance of content marketing and content planning for social media – but what I’ve never spoken about in much detail is social media moderation. Many businesses have a social media policy which is a fairly lengthy and...
by Shanelle Newton Clapham | 17 Sep, 2012 | Digital marketing strategy
Are you ready to dive into digital? Before I can develop a digital strategy for any business, I need to first understand how the business works, what their resources and org structure looks like, which systems and processes are in place and most importantly, what the...
by Shanelle Newton Clapham | 15 Sep, 2012 | Branding online
When I was designing my first ever business cards, before I had started the Parachute Digital business and was just operating as an independent digital marketing consultant in Sydney, I wanted my title to send a very clear message to anyone who was given my business...
by Shanelle Newton Clapham | 12 Sep, 2012 | Research & Trends, Web Inspiration
I’ve heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I’m sure this has grown exponentially in the last 2 years. I’m not...
by Shanelle Newton Clapham | 7 Sep, 2012 | Research & Trends
Google has released some interesting data confirming what most of us have already accepted as a given in our daily lives – we use multiple screens to consume media every day. But it’s HubSpot’s interpretation of the data that I particularly like,...
by Shanelle Newton Clapham | 4 Sep, 2012 | Research & Trends, Social media marketing
Here in Australia there has been a horrible story of online bullying, or trolling as I’ve just learnt, unravelling in the mainstream media. An ex-model and celebrity who hosts Australia’s Next Top Model, Charlotte Dawson, was abused on twitter by a...