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I’ve been looking for a good data mashup for a while to make a case study and the Where Do My Taxes Go? site comes close , as it uses publicly available information from government sources to calculate its graphs. The reason I say it comes close is because the creator, Ryan Kirgan, hasn’t actually taken a data feed that was made public by the Australian Government Read more →
Most big businesses and brands are so protective of their logo, with strict guidelines for its usage but not Google. Google seems to have so much confidence in the strength of their brand that they absolutely deconstruct it sometimes several times a week. The Google homepage logo that changes is known as the Google Doodle. Read more →
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the corporate sector and had big budgets I loved to commission research – to guide our strategy, then to support that our strategy was still correct, and always to test our digital assets with the web audience to make sure we were meeting their needs. Research is expensive and it can provide a competitive edge, so I understand why it may not be released to the public, but I do get very annoyed when research is released to the public but at an onerous cost, such as eConsultancy’s report on Content Marketing. Read more →