by Shanelle Newton Clapham | 23 Nov, 2012 | Social media marketing
Online Circle have released their latest Facebook Performance Report and it looks to me like Australians watch a lot of TV, eat a bunch of junk food and buy fairly cheap clothes – not necessarily the image I think we want to project to the world. Let me confess...
by Shanelle Newton Clapham | 19 Nov, 2012 | Behavioural Analysis
I’ve been looking for a good data mashup for a while to make a case study and the Where Do My Taxes Go? site comes close , as it uses publicly available information from government sources to calculate its graphs. The reason I say it comes close is because the...
by Shanelle Newton Clapham | 7 Nov, 2012 | Branding online
Most big businesses and brands are so protective of their logo, with strict guidelines for its usage but not Google. Google seems to have so much confidence in the strength of their brand that they absolutely deconstruct it sometimes several times a week. The...
by Shanelle Newton Clapham | 5 Nov, 2012 | Content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the...