by Shanelle Newton Clapham | 29 Apr, 2013 | Digital marketing strategy
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a “forever work in progress”. Your website, your social media presence, your investment in search engine optimisation (SEO) and your...
by Shanelle Newton Clapham | 19 Apr, 2013 | Content marketing
Zan Rowe from Triple J mornings is one of my favourite interviewers. I think she’s incredibly adept at asking tough questions, in a very gentle way. She is considered and knowledgeable about the people she interviews and her “take 5” interviews on...
by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
by Shanelle Newton Clapham | 12 Apr, 2013 | Content marketing
I’ve spent most of the last 3 months of my career building my digital marketing consulting business in Sydney, and I’m loving it! So as to cement myself as a sought after Digital Marketing Consultant and strategist in Sydney, I’ve been: creating...
by Shanelle Newton Clapham | 6 Apr, 2013 | User experience
I’m inspired. I woke up at 6.30am on a Saturday morning and I couldn’t get back to sleep so I got up and I started researching an idea. I’d been talking about website user experience with a colleague of mine, Carla, who is from Peru and is planning a...