by Shanelle Newton Clapham | 30 Jul, 2013 | Mobile Marketing
I was right! Last week I was in a meeting at the University of New South Wales and a broad sweeping statement was made that “within 2 years the tablet computer will have replaced the PC with university students”. I rejected this statement, suggesting that...
by Shanelle Newton Clapham | 18 Jul, 2013 | Digital fundraising online giving, Research & Trends
Sydney University are doing research into how homeless people use mobile devices to access services and find shelter. There is indication that for many homeless people, of which 26% are women and children who have had to flee their family home, their mobile device is...
by Shanelle Newton Clapham | 11 Jul, 2013 | User experience
If you have an online business, there are huge opportunities to go global. It may be a little easier to expand internationally with an online business, but its not easy. When designing a website that champion’s the user’s needs, there are many...
by Shanelle Newton Clapham | 9 Jul, 2013 | eCommerce, Mobile Marketing, Research & Trends, Social media marketing
Far be it for little old me to challenge the almighty, powerful Google, but just because we’ve put a name to it, ZMOT, doesn’t mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer’s online research before they try or buy a...
by Shanelle Newton Clapham | 1 Jul, 2013 | Web Inspiration
This picture of my niece, interacting with a shop front window image, got me thinking about the virtual world we live in. I’ve also been shopping for a new TV with this same niece and seen her walk up to a plasma screen and wave her arms around and furrow her...