I’m not releasing breaking news when I say that not for profits have been slow to take up digital as part of their fundraising strategy. However, I think what might surprise my non profit readers is how I can quantify what this digital resistance has cost them.
Engagement (attracting digital donors)
Because not for profit organisations don’t care about, or don’t ‘get’ digital, they don’t understand how to create content that is important to online users. When it comes to giving, a charity’s mission and goals must align to a donor’s individual morals and values. Online donors don’t use social media to Read more →