Much has been said about agile development for technology and web projects from a technical point of view, but I want to give you a perspective from a marketing point of view.
I’ve been a client commissioning digital projects as well as a consultant and supplier working with clients to deliver online projects. No matter how many websites I’ve been a part of building or online advertising campaigns I’ve sent to market, it’s very difficult to plan for every scenario that will eventuate and estimate the time and effort required to deliver the finish product.
Sometimes its simply human error
Of course there is an element of human error – miscalculating effort, trying something new and not knowing the implications, sometimes simply omitting an element that should have been planned. There is also changes made to the scope of work planned by the client. Read more →