by Shanelle Newton Clapham | 24 Nov, 2013 | Content marketing, Cool stuff online, Digital marketing strategy
Anchorman2 has been doing some really creative marketing for the upcoming release. I’m really enjoying the effort that Paramount Pictures have gone to in the marketing of Anchorman2. Creative marketing strategy from Paramount Whether or not you’re a fan of...
by Shanelle Newton Clapham | 22 Nov, 2013 | Digital fundraising online giving
On Wednesday 20th November 2013 we had a great time putting on an event for Fundraising Directors of non-profits and charities in Australia to talk to them about how they can integrate digital strategies into their overall fundraising mix. It was fabulous and we will...
by Shanelle Newton Clapham | 16 Nov, 2013 | Cool stuff online
I’ve had a lovely time talking tech with some cool folk who all met on Google Plus, me included I guess. These guys run a weekly podcast on all things tech and online and I was interviewed for the 265th episode of TechWebCast. In this catchup we talked about...
by Shanelle Newton Clapham | 7 Nov, 2013 | Email marketing
I’ve been running some forecasts and conversion projections for an eCommerce email marketing strategy. It made me look for industry average email open and click through rates and website conversion rates. Mailchimp offers industry average open and click through...