I’m really enjoying the effort that Paramount Pictures have gone to in the marketing of Anchorman2.
Creative marketing strategy from Paramount
Whether or not you’re a fan of the actual show or of the marketing and promotional activity, I think you can agree that its a bit different to what the movie distribution companies normally serve up.
From what I’ve seen most of the promotional activity in the last year, from the Announcement of an Anchorman Sequel to the Premier today in Sydney (which my husband has got an invite to but opted not to take me with him), has been PR and online viral media based, of which I’ll show some of below. Read more →