by Shanelle Newton Clapham | 27 Mar, 2014 | Digital fundraising online giving
More supporters & more money As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced...
by Shanelle Newton Clapham | 13 Mar, 2014 | Digital fundraising online giving, Digital marketing strategy
As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced to innovate and change or suffer...
by Bruce Clapham | 11 Mar, 2014 | Cool stuff online, Social media marketing
There’s nothing more inspiring to me than when a not for profit uses a common social media trend and turns it around to do something positive. This is exactly what “Water is life” did in their First World Problems Campaign First World Problems Hashtag To give some...
by Shanelle Newton Clapham | 6 Mar, 2014 | Digital fundraising online giving, Digital marketing strategy
After eleven years of planning, implementing and analyzing the results of digital marketing and fundraising campaigns, I have learned that there are four fundamental elements that are essential for success online. I like to call these the 4 Digital Fundraising...