Maybe Facebook can be a fundraising channel
As recently as last week I wrote a blog advising that Social Media is not a strong fundraising channel, unless it is linked to a peer to peer fundraising campaign like Movember or Jump Rope for Heart or World’s Greatest Shave. BUT, it turns out I was wrong.
Well, let me clarify that. I was at Blackbaud’s annual fundraising conference, where I was speaking on how to Integrate digital touch-points into your fundraising (see the presentation below). In the presentation after mine, the Australian Conservation Foundation presented a case study where they developed a $60,000 a year income stream by recruited regular monthly donors from Facebook advertising. Read more →