Greenpeace has done it again.
Great content is fundamental to digital campaign success.
If you have a story that people want to share, the internet offers an almost infinite distribution channel.
Greenpeace has created compelling content and used the media and their international support base to spread its message across the world.
LEGO partnership with Shell
Because of this exceptionally beautiful and emotive content campaign, Greenpeace have secured a promise from LEGO that they will not renew their contract with oil giant Shell (worth 68 million pounds). Read more →