by Bruce Clapham | 23 Jul, 2015 | Research & Trends
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
by Bruce Clapham | 17 Jul, 2015 | Digital Marketing Training, Opinion
Loving learning I just finished reading 80/20 Sales and Marketing by Perry Marshall and was blown away, not only by the content of the book but also by the feeling of learning again and most importantly learning something that was not only of great interest to me but...
by Shanelle Newton Clapham | 10 Jul, 2015 | Digital fundraising online giving
Spend as much money & effort to keep your donors, as you did to acquire them I was reading an article about the 7 things you need to do to be a better fundraiser and there is a lot of commonality with what I recommend to my clients, most of which came to us for...
by Shanelle Newton Clapham | 6 Jul, 2015 | Opinion
Digital Marketing Courses, created by demand We run digital marketing courses because the non-profit industry needed them. As we were talking to charity and non-profit organisations in Sydney & Melbourne, one of the problems they kept siting was a lack of digital...