Remarketing, Retargeting or whatever you call it
‘Remarketing’ is the use of display online advertising (usually banner ads or any kind of visual ad placement – Facebook ads are included in display advertising) to re-market to, or re-target, people who have already visited your website.
Like all things in the digital media space, Remarketing has a few different names. They all mean the same thing, it just depends on how long you’ve been around as to which term you use. Read more →