by Shanelle Newton Clapham | 30 Nov, 2015 | Digital marketing strategy, Online Advertising
Remarketing, Retargeting or whatever you call it ‘Remarketing’ is the use of display online advertising (usually banner ads or any kind of visual ad placement – Facebook ads are included in display advertising) to re-market to, or re-target, people who have...
by Bruce Clapham | 20 Nov, 2015 | Opinion
Let’s be honest, I am not a Marketing Guru. Before I started working in Digital Marketing I didn’t have a clue about content marketing, or what the acronyms SEM or SEO stand for. Let alone how to use it. Digital Marketing for me didn’t mean much more than having a...
by Shanelle Newton Clapham | 16 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
Fundraising via SMS does work SMS is a viable fundraising channel – but it’s not a big revenue driver in terms of volume. Like all channels, SMS as a revenue driver will depend on a number of variables. How current your list of supporters is...
by Shanelle Newton Clapham | 12 Nov, 2015 | Mobile Marketing
Use a pin drop in mobile maps When you’re using the Google Maps app, you are a captive audience. You need it to get where you’re going. So if I am St Vincent de Paul and I have a shop near where you’re going, I want you to see my shop for the whole duration of your...
by Shanelle Newton Clapham | 10 Nov, 2015 | Content marketing, Research & Trends
I’ve done a lot of work on my personal and business values based on the guidance of Dr John Demartini but today I did a workshop with Mark from Common Cause Australia and he’s forced me to look at myself and my audience in a new light. Digital content built on the...
by Shanelle Newton Clapham | 9 Nov, 2015 | Mobile Marketing
It’s easy for an organisation to say “I want to build a mobile app”. It’s another thing entirely to build an app that has a purpose and that supporters actually want to use. This is an issue that we find a lot in the digital marketing and...
by Shanelle Newton Clapham | 3 Nov, 2015 | Opinion, Social media marketing
Facebook has killed our curiosity It was supposed to be my 20 year High School Reunion on Saturday night, but it was cancelled due to lack of numbers. Out of 104 people in my graduating year, only 11 registered for the reunion. I found myself wondering why? Apparently...
by Shanelle Newton Clapham | 3 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
In Australia, NFC technology is not being utilised for mobile payments as well as it should be. This is our opportunity to truly integrate our real world with our digital world. What is NFC? So what is NFC technology? Near Field Communication and you’re already...