Marketing testing plan
Testing is a word that we fundraisers and marketers use a lot, but I don’t see a lot of robust testing plans and I don’t see a lot of re-testing of the same thing.
We can test
- call to actions and asks
- and we can test a platform or journey or conversion funnel.
Testing to answer a question
But for me, testing is about having a question you want to have answered. And having an idea of what you would do if you knew the answer to the question.