Building Emotion With Dark Images
I learnt something new about building emotion with images recently. I love learning new stuff about user experience.
I am an advocate of real photos for webpages over stock images or photoshoots. I want to be true to the story, so that means using an authentic image. I don’t like it when the image is treated or jazzed up to make it more aesthetically pleasing, because I believe that users view it like an ad and don’t give it the same attention (similar to banner blindness).
Donor acquisition landing page
I was doing an online donor acquisition program for Mission Australia which required me to collaborate with their excellent web design/ web developers – Butterfly.
This revelation came up when we were working on the designs for the website landing pages (that the email journey would click through to).