You need a values match for long term support
I’ve built my business on the proposition that organisations should promote their values through stories that demonstrate their work and what they stand for. By doing this we match the organisation’s values to people who are inspired by it and whose values are in line. And I stand by this strategy for building a membership of donors who really care about your cause and will maintain their support over time.
People convert people into monthly donors
HOWEVER, when it comes to the actual point of acquisition of a regular monthly donor – it really does come down to the human connection. Of course it’s still important to inspire and find a values match or sympathy to get the right person to convert, but the human contact on the phone or in person on the street still gets the lions share of the sign ups for monthly donations. Read more →