by Shanelle Newton Clapham | 23 Mar, 2017 | Content is King, Content marketing, Search Marketing
This article was first published in F&P Magazine I don’t know where I was when I first heard the term “Content is King”, but it was around circa 2007 when I had already been a digital marketer for about 3-4 years. In recent years I’ve seen the expression expand...
by Mamta Bhatt | 13 Mar, 2017 | Content marketing, Digital marketing strategy, Digital Marketing Training, Email marketing, Online Advertising, Search Marketing, Social media marketing
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
by Shanelle Newton Clapham | 7 Mar, 2017 | Digital fundraising online giving, Digital marketing strategy, Digital Marketing Training, Opinion, Research & Trends
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
by Shanelle Newton Clapham | 3 Mar, 2017 | Digital Marketing Training, Opinion
There seems to be a divide between fundraisers… … they seem to fall into 3 camps: Those of us who think digital will play a large role in the future of fundraising and we must get in before we’re left behind. The buzz word for this group is...