I’ve got a confession to make. Even though at Parachute Digital I am the bread and butter that will create and hold your social media marketing campaign together, I don’t have a personal Facebook account. Nope, deactivated it almost a year ago.
The choice was hard – everybody and their uncle is on Facebook, after all – but the right one for me. Because while it’s an amazing, pervasive, community for communicating and sharing, it was too vast and impersonal for me, and not the right place for what I needed personally. While I’ve forsaken Facebook, you will find me rampant on Instagram, LinkedIn, and (when I remember) Pinterest, though.
Now, I’m not telling you this so you all deactivate your personal Facebook accounts or fall into the rabbit hole of Pinteresting for hours (been there). What I do want you think about is how being on any social platform serves your charity’s needs… if any.
We so easily fall into the trap of thinking our charity needs to be on all the latest social trends – Snapchat, Pinterest, Vine, LinkedIn, Twitter, Tumblr, YouTube – to get our message across. Plus, they are all (mostly) FREE platforms, with incredible reach… no brainer, right? Read more →