by Shanelle Newton Clapham | 24 Feb, 2019 | Digital fundraising online giving, Online Advertising
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
by Shanelle Newton Clapham | 7 Feb, 2019 | Email marketing, Research & Trends
It starts with Email marketing… I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion. Search will beat email for a Pull strategy (when people have a need and are...