Remember a time before Trump in 2016?
Or when we were just on our third leadership spill just after Tony Abbott?
Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate?
A whole lot changes in 3 years.
Our 2019 Donation Pages Research 2.0 has shown that. A lot has improved, and there is still a lot of room for improvement in the donation pages experience for donors. But one standout – OzHarvest – blew our minds with the strides they have made in the last 3 years to get a 100% in our scorecard.
So how did they climb up from a 50% ranking in 2016 to top our scorecard in 2019?