If you’re running social ads for your organisation, firstly, congrats, you are DEFINITELY not alone. If you’re not, that’s probably a discussion you should have with us separately. (Seriously, get in touch.)
Social advertising is prevalent across all industries, and charities in recent years are getting super savvy and sprawling all over key platforms. (Why, I’ve had to mute some ads as “not relevant” on my Instagram account, I’m so inundated!)
Orgs might be getting savvier on social, but there are 3 simple mistakes I see time-and-time again when I audit or optimise Facebook campaigns for clients.