Donor behaviour online
What do donors want online?
Our research set out to determine what donors want in a website donation page as well as what they get.
We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine what they were getting we made $10 donations to 100 different Australian charities scrutinising 59 different aspects ranging from the number of form fields to the follow up. Read more →