I believe that there is no excuse for a bad online experience. Yet too many large national and multi-national organisations have appalling websites, no mobile site and lack-luster digital profiles. Charities and not for profits love to cry poor and say that they don’t have the money or resources to put into digital fundraising. But I know from personal experience that many of these organisations have millions of dollars in their fundraising budgets, they simplechoose not to spend it online.
Why write a book about Digital Fundraising?