Digital Marketing Blog
A strong brand doesn’t have to be so protective – Google Doodle
Most big businesses and brands are so protective of their logo, with strict guidelines for its usage but not Google. Google seems to have so much confidence in the strength of their brand that they absolutely deconstruct it sometimes several times a week. The Google homepage logo that changes is known as the Google Doodle. (more…)
...A rant about the value of content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I'm also a big fan of research. When I was working in the corporate sector and had big budgets I loved to commission research - to guide our strategy, then to support that our strategy was still correct, and always to test our digital assets with the web audience to make sure we were meeting their needs. Research is expensive and it can...
eBook: The Essential “Need to Know” Guide to Social Media for Businesses Large & Small
I have been a published writer many times due to my career starting as an aspiring journalist, but I gave that up over a decade ago so the release of my very own eBook, published in the Amazon Kindle store last week, is quite the milestone for me. I wrote the eBook The Essential "Need to Know" Social Media Guide for Businesses Large & Small primarily for traditional marketers and PR professional who want to up-skill in digital marketing strategy and for small business owners who are doing everything themselves, including their social media marketing.
SMS mobile marketing has a high response rate and customers like it – Infographic
For retail clients, especially those clients with bricks and mortar stores, venues or locations, I have been strongly recommending incorporating a mobile marketing SMS campaign to integrate their digital marketing with what they're doing in store at the point of sale. According to the below infographic from Text Marketer, people like getting SMS marketing messages from companies that they shop with and 49% of people surveyed said they would opt in for SMS marketing messages (remember that at this point in time mobile marketing...
“I want it to go viral” is not something a digital marketer wants to hear from their client
There have been a couple of great examples in the last 6 months of online campaigns that have gone viral. Viral campaigns usually have a video element (from my experience) but they can also be games. For instance, Angry Birds iPhone app game could definitely fit into the viral category as it literally spread like wildfire. Earlier in 2012, the Kony campaign was thought to be one of the biggest the world has ever seen with over 93 million...
Talking Digital User Experience at the Blackbaud Conference tomorrow in Sydney
I'm looking forward to speaking to Fundraisers from all around Australia at Blackbaud's Conference at Darling Harbour tomorrow. I feel very passionately about the not-for-profit sector, especially organisations that focus on environmental conservation and homelessness. (more…)
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