Digital Marketing Blog

A Digital Adventurer is who I am

When I was designing my first ever business cards, before I had started the Parachute Digital business and was just operating as an independent digital marketing consultant in Sydney, I wanted my title to send a very clear message to anyone who was given my business card, I wanted it to represent my personal brand - as an individual as well as a professional, and what I came up with was, Digital Adventurer.

 

I often attend business networking events and...

Our pets can be like our children – but we’re more comfortable shaming our pets

I've heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I'm sure this has grown exponentially in the last 2 years. I'm not much of a cat person, I'm a dog person, but my friend Jodie has a crazy cat called Frank Schrodinger. Frank the Bengal cat was named after some super scientist that worked with Einstein and devised a quantum...

Bullying has a new name online – trolling

Here in Australia there has been a horrible story of online bullying, or trolling as I've just learnt, unravelling in the mainstream media. An ex-model and celebrity who hosts Australia's Next Top Model, Charlotte Dawson, was abused on twitter by a follower who told her to "Go Hang Yourself". I won't go into all the details but you can read how Charlotte confronted her social media bully only to receive more abuse verbally, she then contacted her bully's (troll's) employer - who turns out to be Monash University - and got a very careful...

A retailer able to turn Pinterest pins into revenue, maybe

Are you a fan of Pinterest? It was only a couple of weeks ago that they opened up their site and you no longer need an "invitation" to join, anyone is welcome (although as far as I can tell from my experience, anyone was welcome before, you just had to wait a day for an email invitation). So it seems that Pinterest is showing a real opportunity to monestise social media through integrating with businesses online, rather than just using the old pay per click model that the other social networks are following. The retail industry was the first to...

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