The rise and rise of corporate social responsibility
There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they knew the products they purchase or providers they use are acting responsibly, whether it be how the products are sourced, to giving back to communities, they have a deep seated need for accountability and giving back in some way. And rightly so!
This makes us (the consumer) feel good about themselves, because they’re informed choices of ourselves. I get to spend my hard earned dollars, knowing they will be making a difference somewhere somehow. This also makes me want to shop at that company again (now I’m sticky).