I love trying new things.
When I started parachute digital it was with this mantra in mind – I don’t want to do the status quo, I want to break new ground and try new things.
And I have. But like all things that are new and then successful, they are replicated and optimised and they cease to be new and ground breaking anymore. For some of our clients, the way we designed their eAppeals started as innovative and new but now that I’ve done a dozen appeals this way and I’ve tested the easiest variables and pushed to test the harder variables.
And I’ve just had a brave and exciting client give me a dream brief. Last week I got a call saying “I want to do something different for this year’s Christmas Appeal – if you had a blank slate and budget wasn’t an issue, what would you do?”
Needless to say I was delighted at the prospect and 3 days after that call I had a one-page diagram for my new appeal strategy – the client approved the concept and now we’re trying to work with our systems to make it happen. Not everything will get up in time for Christmas 2016 but we have a remit to start planning for the Winter/ Tax Appeal 2017 to make sure we can bring the vision to life.
I can’t share it with you, because I want my brave client to get all the kudos and competitive advantage that I hope it will bring. And if it works as I expect it will, I’ll share the case study early next year .
But what I can suggest are 5 tips you might not have tried for your Christmas eAppeal: