There seems to be a divide between fundraisers…
… they seem to fall into 3 camps:
- Those of us who think digital will play a large role in the future of fundraising and we must get in before we’re left behind. The buzz word for this group is “brave new world”
- Then there are those who are hunting for acquisition and growth and are looking for the next big thing – the buzz word for this group is “diversification”
- And then we have the vanguard, who are prepared to try anything once. Some fundraisers will give it a good crack and will sincerely try to invest enough time and money to make it work. Others just turn their back at the first sign of failure, not prepared to take the risk long enough to understand the channel, to make it work for their organisation and brand. The buzz word for this group is “we’ll test it”.
Which group do you fall into? Read more →