The biggest revenue problem most organisations have is not being able to retain their supporters and donors.
At Parachute Digital, we do A LOT of acquisition work. Organisations are losing donors at a faster rate than they can gain them. It’s not hard to gain a donor, but it’s expensive ($300+ per donor).
What we try to do is find supporters who fit the demographic profile that an organisation wants and then take them on a journey to find out if their values match the mission. Read more →