As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced to innovate and change or suffer a slow and undignified – well, you get the picture.
Acquiring new supporters
Many organisations are focusing on growth and acquisition now that the worst of the GFC has passed and consumer confidence and spending seems to be on the increase. But acquiring new donors is expensive and time consuming and quite frankly the good ones, who will stick with you, are hard to find. There is a huge amount of drop off rate and churn in any acquisition campaign and I love that the term used for this is “jeopardy”, it’s very fitting. But fundraisers don’t seem to pay it enough mind, perhaps because they’re looking at a 18-36 month profitability cycle? Read more →