It can be frustrating for a digital marketer to hear small and large businesses talk about their websites SEO. It is often assumed to be a simple solution, a quick fix that can be done once and then said website will magically appear at #1 of Google's search results...
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
I haven't had a lot of time to write in the last week as I've been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It's all coming along nicely...
Search engine land has been doing the research for us and found, deep in Google's FAQs, a mention of how the new Google +1 social media short code button (the html code that allows you to add the button to your webpages) may help get your website crawled more often,...
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took...
I'm conducting my first SEO workshop for the Nature Conservation Trust today. I'm excited about moving forward with their approved digital strategy and website content upgrade. I will first give the group an education in Google Analytics and show them...
Video is content. Keyword rich content. Did you know that Google search can now search for videos by keyword. And we're not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or...
I have been attending the Bruce Clay SEO Toolset Training in Sydney the last 3 days. Now that I am a wealth of information, I am trying to share some of it before it starts to leak out of my over-stuffed brain. So one of the key tips that I learnt for successful...
It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future - whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social...
Reading an interview with Iain McDonald of Amnesia Razorfish, Iain seems like a very switched on guy and during an interview with Digital Ministry he was asked what he thought of the current digital media market. He had a very interesting insight into the future.
Google now offers social search – meaning anyone you’ve connected with via Google will now see your posts, links, blog posts, photo’s, your ANYTHING, in their Google search results (if they’re logged in to Google).
So think before you type, because your online profile is getting bigger and better connected.
Google suspected that Bing was returning Google search results in the Bing search engine. So they set up a “test” to confirm that their suspicions were correct. Google’s official blog posted this article yesterday: Microsoft’s Bing uses Google search results – and denies it. I don’t know about you, but I think this is pretty embarrassing.